万众期待的这款来自帝亚吉欧的限量版谷物(wù)威士忌在淘宝以高价售出。Limited pre-release of Diageo’s long anticipated new grain whisky sells on Taobao for record sum.

近日，一瓶大卫·贝克汉姆推出的新(xīn)款翰格蓝爵威士忌在淘宝以41000元（近6700美金）在線(xiàn)拍卖售出。

為(wèi)了配合酒饮大头帝亚吉欧这款期待已久的新(xīn)款威士忌在华发布，它们在淘宝发布了100瓶由足球巨星贝克汉姆签名的限量版威士忌。拍卖所得的所有(yǒu)费用(yòng)将会捐给慈善机构。

今年四月发布的翰格蓝爵威士忌是一款在卡梅隆桥酒厂（宣称是苏格兰历史最悠久的酒厂）制作的一款单一谷物(wù)威士忌。

足球巨星贝克汉姆及制片人Simon Fuller被委任為(wèi)这款威士忌的全球品牌大使，并将会“在发展该品牌，市场战略和定位上发挥重要的作用(yòng)”，帝亚吉欧表示。

每瓶威士忌的零售价大约為(wèi)450元，如今在中國(guó)已经可(kě)以在其天猫官方旗舰店(diàn)購(gòu)买。

Last week, a single bottle of David Beckham’s new Haig Club whisky sold for ￥41,000 (USD6700) in an online auction on Taobao.

The whisky was part of 100 limited-edition bottles signed by the football star offered on Taobao to mark the China release of the long-awaited new whisky from drinks giant Diageo. Proceeds from the auction will be donated to charity.

Released globally in April this year, Haig Club is a single grain whisky produced in Cameronbridge Distillery – claimed to be the oldest grain distillery in Scotland.

Football star David Beckham and entertainment scion Simon Fuller have been appointed the whisky’s global brand ambassadors and will “play a fundamental role in developing the brand, its strategy and positioning,” says Diageo.

The normal retail price per bottle is around ￥450 and is now available to purchase in China on the official Haig Club Tmall store.